Racine, WI—(PRWEB) November, 2007—Top lighting retailer, LightingCatalog.com, has launched its new affiliate marketing program with DoubleClick Performics, the performance marketing division of DoubleClick, Inc. LightingCatalog.com is a network store of eImprovement.com, LLC, which is the parent of other niche home fixture sites such as the award-winning eFaucets.com.

LightingCatalog.com is a fast-growing, e-commerce company specializing in providing consumers and professionals with lamps, chandeliers, and other indoor and outdoor lighting fixtures from top brands such as Murray Feiss, Quoizel, Sea Gull Lighting, ELK, and Thomas Lighting. LightingCatalog’s rapid growth, superior shopping experience, real-time inventory and industry-leading customer service team have been widely recognized in the home improvement community as well as among manufacturers.

“Our eFaucets.com affiliate program has been number one in the Kitchen and Bath category the past 3 months with strong conversions, a $449 average order value, and the strongest EPC,” said Michael Fox, COO at eImprovement.com. “With the improved platform on LightingCatalog and multiple payment solutions, we are betting that LightingCatalog.com will perform just as well or better than our eFaucets.com program.”

LightingCatalog.com will leverage Performics’ network of productive publishers to boost its presence further across the web. LightingCatalog.com will also utilize Performics’ product catalog and item-based commission functionalities. The product catalog functionality will provide publishers up-to-date data on LightingCatalog.com’s products, while item-based commissions will allow LightingCatalog.com to easily manage its diverse margins.

About LightingCatalog.com
Headquartered in Racine, WI, LightingCatalog.com is part of the eImprovement.com, LLC network of stores. eImprovement.com is the parent company of a network of e-commerce stores for specialty home improvement products such as the award-winning eFaucets.com. eImprovement carries top name brands such as Thomas Lighting, Sea Gull, Murray Feiss, Quoizel, Hinkley, Minka, Emerson Fans, Delta Faucets, Moen, Grohe, Price Pfister, and Danze. The company prides itself on low prices, a vast product offering, quick shipping, and exceptional customer service. To learn more about LightingCatalog, visit http://www.lightingcatalog.com/.

About DoubleClick Performics
Since 1998, DoubleClick Performics has delivered consumers to our affiliate and search engine marketing clients. Our structure provides high-level strategic planning and integrated services resulting in a deep knowledge of consumer behavior. As committed industry leaders, our innovative approach to digital performance marketing enables us to anticipate and shape the future while ensuring our clients’ marketing investments are efficient and effective. Our world-class solutions stem from superior technology with a layer of intelligence and experience that cannot be replicated elsewhere. DoubleClick Performics is thinking forward.