eFaucets.com Partners with Easy2 Technologies to Provide Retail Rich Interactive Product Demos for Key Products Online.
04-20-2006
eFaucets.com Partners with Easy2 Technologies to Provide Retail Rich Interactive Product Demos for Key Products Online.
RACINE, WI—March 7, 2006—eFaucets.com, a division of Home Fixtures LLC, a leading online retailer of kitchen and bath faucets and fixtures, today announced that it has formed a partnership with Easy2 Technologies to provide interactive product demos for key products online. Now customers can experience products as they would in a brick and mortar retail location. Easy2 helps retailers offer their customers the rich retail experience that the Internet has been lacking. Bringing products to life online, engages customers in ways no ordinary web presence can.
67% of online shoppers say they are more likely to purchase an item after experiencing a rich retail product demonstration.
Current leading display technology, such as zoom, rotation capabilities, and two-dimensional animation, has dramatically increased online sales for many retailers. But as home computers and Internet connections continue to quicken and online shoppers continue to demand a more engaging experience, Easy2 Technologies is prepared to focus its Rich Retail technology development on the next generation of online shoppers.
If you have ever doubted the future of e-commerce, chew on this: According to the “The Digital Future Report” released by the USC Annenberg School Center for the Digital Future, three-quarters of Americans use the Internet, spending an average of 13 hours online each week. The average online shopper makes about 30 purchases via the Web annually and 75 percent of Internet consumers research products online before buying them at retail stores. And more than two-thirds of those polled say that buying online has reduced their purchasing in retail stores.
Given these facts, most retail Web sites still have not tapped into their vast potential and basically serve as online product catalogs. Sure, some have tinkered with dynamic content and Flash technology, but now with some help from Easy2, online retailers can bring their products to life.
“Easy2’s Rich Media Interactive demos will help our customers see our products in action in a virtual showroom. Many brick and mortar showrooms only provide hard mounted fixtures and cannot show the products in real life action.,” said Michael Fox, COO of Home Fixtures LLC. “By bring the products to life we believe our customers will be more comfortable in their purchases by making more knowledgeable decisions. The end result should positively increase our bottom line.”
Easy 2.
Easy2 Technologies is a leading provider of interactive marketing and training programs to national retailers and manufacturers. The company leverages its interactive expertise to assist its clients to heighten product awareness, enhance brand perception, increase sales, decrease customer service costs and create & enrich employee training. Founded in 1999, Easy2 Technologies is now counted among the top tier interactive technology providers in online retail. Please visit www.Easy2.com
About eFaucets.com
Located in Racine, Wisconsin, eFaucets.com is a leading nationwide e-tailer of kitchen and bathroom faucets and fixtures. eFaucets.com is owned by parent company Home Fixtures LLC which operates a network of specialty home improvement ecommerce sites.
