Archive for the ‘Press Releases’ Category:
eImprovement.com, LLC Builds Up Customer Confidence With PowerReviews™
04/23/08
Top Online Home Improvement Retailer Adds Product Reviews to Enhance Customer Service and Satisfaction
“Word of mouth has traditionally been a powerful way of driving sales,” said Michael Fox, COO of eImprovement. “When other consumers give a 5-star rating, the endorsement can provide powerful credibility that we cannot convey otherwise on our product pages. Customers are more willing to take the advice of other shoppers versus what we may advise as best sellers or featured products.”
The PowerReviews technology platform for collecting, organizing, structuring and moderating relevance-based reviews helps online retailers significantly leverage customer reviews and boost their sales by giving shoppers access to the most meaningful reviews from people just like them. The user-generated content and community drives the highest sales uplift in the industry.
“The end goal is to leverage this valuable review content across our network of sites as well as on Buzzillions.com – their product review and research shopping portal to drive additional traffic,” said Nick Fox, President of eImprovement.
“We are pleased to work with eImprovement.com to provide their network of shoppers with highly relevant product reviews,” said Jay Shaffer, VP of Sales and Marketing at PowerReviews.com. “Their customers are actively searching for insightful product feedback and recommendations on their highly personable and stylized products.”
About eImprovement.com, LLC
eImprovement.com, parent of websites such as the award-winning eFaucets.com and LightingCatalog.com, is a fast-growing e-commerce company dedicated to providing consumers and professionals with a superior shopping experience. By offering competitive prices, top name brands, and the latest technology and services, eImprovement.com and its affiliates have earned the trust and loyalty of customers as well as industry leaders. The addition of PowerReviews is expected to build customer loyalty and satisfaction. To learn more about eImprovement.com and its affiliates, visit http://www.eimprovement.com/, http://www.efaucets.com/ or http://www.lightingcatalog.com/.
About PowerReviews
PowerReviews (www.powerreviews.com) is an enterprise solutions company that provides customer reviews and social merchandising solutions to multi-channel retailers and their shoppers. Our technology platform for collecting, organizing, structuring and moderating relevance-based reviews helps online retailers significantly boost their sales. PowerReviews’ user-generated content and community drives the highest sales uplift in the industry, and in addition to working with more than 240 online retailers, including Staples, Toys “R” Us, REI, Ritz Camera, Walgreen’s, Diapers.com and The Sports Authority, we have also launched our own shopping portal, Buzzillions (www.buzzillions.com). The company is based in San Francisco and is backed by Menlo Ventures and Draper Richards.
Home Fixtures LLC, the parent company of specialty home improvement e-commerce sites such as eFaucets.com has named Michael Fox as Chief Operating Officer.
05-03-2006
Home Fixtures LLC, the parent company of specialty home improvement e-commerce sites such as eFaucets.com has named Michael Fox as Chief Operating Officer.
Racine, WI (PRWEB) May 3, 2006 — Home Fixtures (www.homefixturesllc.com) announced that Michael Fox will take the reigns as COO and will drive the growth strategy and marketing initiatives for all of the Home Fixtures’ e-commerce divisions. As COO, Fox will be in charge of overseeing operations, finance, customer service, and HR functions.
Mr. Fox brings over 10 years of retail, financial, and management experience to Home Fixtures. Prior to joining Home Fixtures, Michael was a Retail Development Director for several years with a national retail developer Continental Properties, Inc. building stores for retail giants such as LOWES, Target, KOHLS, Wal-Mart, Circuit City, Bed Bath & Beyond, Michaels, Pier 1 Imports, and Cost Plus. Fox holds a University of Wisconsin B.B.A. degree in Finance.
As COO, Fox will be in charge of overseeing operations, finance, customer service, and HR functions. He will take the reigns of driving the growth strategy and marketing initiatives for all of the Home Fixtures’ e-commerce divisions. Fox’s equity stake in the company will also help give Home Fixtures the extra fuel it needs to grow.
“The company is extremely well positioned to grow beyond the efaucets.com divisions into fixtures, lighting, door hardware and décor.” Fox said. “I believe that the satisfaction of our customers is paramount in our quest to be the best and is the foundation to our growth strategy. My focus will be to ensure that we operate efficiently and effectively in order to achieve the company’s aggressive growth goals.”
Fox’s first objective is to expand the technological infrastructure of the customer service department with additional staff and a new state of the art call-center phone system which ties into the customer service computer software tool. “A lot of our competitors look at how to keep down customer service and communication costs, some refuse to even put a 1-800 number on their site,” said Fox “I want to look at how we can improve communication to boost conversion rates.” “We have one chance to satisfy the customer before they fill out a satisfaction survey through BizRate or another online rating company and we want them to be satisfied the first time,” said Fox “I want to give our customer service representatives all of the high tech tools available. Fox believes that Customer Service is the foundation to the company’s expansion and growth plan.
About Home Fixtures
Located in Racine, Wisconsin, Home Fixtures is the parent company of a network of specialty home improvement ecommerce sites. Its ecommerce sites include http://www.eFaucets.com, one of the nation’s leading e-tailers of kitchen and bathroom faucets and fixtures. Home Fixture’s mission is to provide the largest selection of specialty products with the best customer service, same day shipping, and low prices.
For More Information Contact:
Michael Fox
Chief Operating Officer
Home Fixtures LLC
http://www.homefixturesllc.com
262-639-2139
eFaucets.com Partners with Easy2 Technologies to Provide Retail Rich Interactive Product Demos for Key Products Online.
04-20-2006
eFaucets.com Partners with Easy2 Technologies to Provide Retail Rich Interactive Product Demos for Key Products Online.
RACINE, WI—March 7, 2006—eFaucets.com, a division of Home Fixtures LLC, a leading online retailer of kitchen and bath faucets and fixtures, today announced that it has formed a partnership with Easy2 Technologies to provide interactive product demos for key products online. Now customers can experience products as they would in a brick and mortar retail location. Easy2 helps retailers offer their customers the rich retail experience that the Internet has been lacking. Bringing products to life online, engages customers in ways no ordinary web presence can.
67% of online shoppers say they are more likely to purchase an item after experiencing a rich retail product demonstration.
Current leading display technology, such as zoom, rotation capabilities, and two-dimensional animation, has dramatically increased online sales for many retailers. But as home computers and Internet connections continue to quicken and online shoppers continue to demand a more engaging experience, Easy2 Technologies is prepared to focus its Rich Retail technology development on the next generation of online shoppers.
If you have ever doubted the future of e-commerce, chew on this: According to the “The Digital Future Report” released by the USC Annenberg School Center for the Digital Future, three-quarters of Americans use the Internet, spending an average of 13 hours online each week. The average online shopper makes about 30 purchases via the Web annually and 75 percent of Internet consumers research products online before buying them at retail stores. And more than two-thirds of those polled say that buying online has reduced their purchasing in retail stores.
Given these facts, most retail Web sites still have not tapped into their vast potential and basically serve as online product catalogs. Sure, some have tinkered with dynamic content and Flash technology, but now with some help from Easy2, online retailers can bring their products to life.
“Easy2’s Rich Media Interactive demos will help our customers see our products in action in a virtual showroom. Many brick and mortar showrooms only provide hard mounted fixtures and cannot show the products in real life action.,” said Michael Fox, COO of Home Fixtures LLC. “By bring the products to life we believe our customers will be more comfortable in their purchases by making more knowledgeable decisions. The end result should positively increase our bottom line.”
Easy 2.
Easy2 Technologies is a leading provider of interactive marketing and training programs to national retailers and manufacturers. The company leverages its interactive expertise to assist its clients to heighten product awareness, enhance brand perception, increase sales, decrease customer service costs and create & enrich employee training. Founded in 1999, Easy2 Technologies is now counted among the top tier interactive technology providers in online retail. Please visit www.Easy2.com
About eFaucets.com
Located in Racine, Wisconsin, eFaucets.com is a leading nationwide e-tailer of kitchen and bathroom faucets and fixtures. eFaucets.com is owned by parent company Home Fixtures LLC which operates a network of specialty home improvement ecommerce sites.
Wind River Financial and Johnson Bank Win Merchant Processing Order From Internet Retailer eFaucets.com
09-03-2006
Wind River Financial and Johnson Bank Win Merchant Processing Order From Internet Retailer eFaucets.com
RACINE, WI (PRWEB) September 3, 2006 – eFaucets.com has awarded a multi-year processing contract to Madison-based Wind River Financial, which beat out three other global processors competing for the chance to work with the company’s booming growth in the online sales of specialty home improvement products.
Wind River Financial won the contract in part because of its competitive terms, personal customer service approach and relationship with Racine based Johnson Bank as its sponsor bank. The deal will save eFaucets.com thousands of dollars in annual processing fees which can now be spent on other avenues to fuel growth. The company had previously been with one of the nation’s largest ecommerce processors, but did not feel it was getting the type of attention it needed in order to rapidly grow.
“We selected Wind River because of their promise to sit down with us and manage our aggressive growth expectations,” said Nick Fox, co-founder and President of eFaucets.com. “This will help us roll out our new niche product websites with unlimited potential.”
“Our advantage online is how we deliver superior customer service,” said Michael Fox co-founder and Chief Operating Officer of eFaucets.com. “We achieve this by always being available to our customers with a full service call center reachable by email, live chat, or phone.” Michael Fox went on to say, “Wind River and Johnson Bank also share the same philosophy to treat every customer like family. They are also local which means they have a stake in our community and are easily accessible when we need to meet with their executives.”
“We are delighted to be working with eFaucets.com,” said Matt Uselman, President of Wind River Financial. “They have built an impressive business in a short period of time, which speaks volumes about the positive shopping experience and service they provide their customers.” Matt Uselman added, “Our approach, which combines highly competitive pricing with a defined service program that is unmatched in the industry, is a great fit for them.”
About eFaucets.com
eFaucets.com is a premier internet specialty retailer of faucets and fixtures carrying the largest selection of name brands such as DELTA, KOHLER, Price Pfister, MOEN, Hansgrohe, In-Sink-Erator, Grohe, and Danze. eFaucets.com offers low prices, vast product offering, quick shipping, real time inventory and exceptional customer service. eFaucets.com is operated by Home Fixtures LLC which operates a network of specialty home improvement websites based in Racine, Wisconsin. For more information visit http://www.efaucets.com.
About Wind River Financial
Wind River Financial is a leading provider of electronic payment services, including credit/debit card processing, check conversion/guarantee, gift and loyalty cards, point of sale solutions and security compliance services. Based in Madison, WI, Wind River serves thousands of merchants of all sizes from a broad range of industries, including retail, lodging, restaurants, mail order, healthcare, Internet marketing and more. For more information please visit http://www.windriverfinancial.com.
About Johnson Bank
Johnson Bank is a member of Johnson Financial Group, a premier financial services company offering comprehensive financial solutions in the areas of banking, trust, insurance, investment management and leasing. The $4 billion financial services company has operating companies in Wisconsin, Arizona and Europe. Principal owners of Johnson Financial Group are members of the S.C. Johnson family. Helen Johnson-Leipold is Chairman of Johnson Financial Group and Chairman, Chief Executive Officer and Chairman of the Board of Johnson Outdoors Inc. in Racine, Wisconsin. For more information visit http://www.johnsonbank.com
Contact:
Mark Wellnitz
Vice President
Wind River Financial
608-442-5699
eFaucets.com Gets New Parent and Adds Real Time Inventory
10-10-2006
eFaucets.com Gets New Parent and Adds Real Time Inventory To Improve Customer Service and Conversions.
Racine, WI (PRWEB) October 10, 2006 – Home Fixtures LLC the parent of the premier kitchen and bath store eFaucets.com has reorganized to become eImprovement.com, LLC. The change will allow the company to better brand itself as it adds new niche product sites later this year and expands internationally with additional investment of capital.
“We are very pleased with the transition and the new brand we have created,” said Nick Fox, President “This will help propel our family of ecommerce sites and create a more prominent brand connection across the individual sites.” The company’s eFaucets.com site has seen triple digit increases in growth since 2003 with 178% so far in 2006. eImprovement plans to launch several sites on its newly developed .NET ecommerce platform with the latest features and offerings for lighting, home, and door fixtures in the 4th quarter. The company has targeted $50 million as its sales milestone in 2007. eFaucets.com will also get an overhaul with added features as it turns up the flow to be the number one niche site for faucets on the internet. The company plans to aggressively challenge its competitors for the number one spot in each market with new advertising campaigns.
eFaucets.com has recently implemented a real-time inventory display on every product page to improve customer service and conversions. Through its new platform, the company has meshed its warehouse inventory system with that of its manufacturers and suppliers to show its total available inventory for each product right on the product page. No longer will a customer need to take the added step of calling in to double check availability on in-stock products.” said Michael Fox, Chief Operating Officer. “We want the customers shopping experience to be as easy and as fast as possible.” The company believes that the new stock tool will boost conversions as customers comparison shop to see which competitor actually has the product. “We are one of the few to actually ship stock products the same day for fast delivery” said Michael Fox. “Some of our competitors claim to have things in stock, but actually take weeks to get it in their warehouse and we want customer to know that we have it ready to go.” The company also believes that the stock tool will reduce its existing call center volume by 40% to become more efficient to handle the new sites.
About eImprovement.com
Located in Racine, WI, eImprovement operates a family of ecommerce sites specializing in architectural fixtures for the home such as faucets, kitchen and bath fixtures, lighting, door fixtures; etc. eImprovement carries name brands such as Delta, Kohler, Moen, In-Sink-Erator, Baldwin, Schlage, Kichler, Thomas Lighting, Murray Feiss, Quoizel, and World Imports. The company prides itself on low prices, a vast product offering, quick shipping and exceptional customer service. For more information visit one of the company’s sites at eImprovement.com or eFaucets.com
eImprovement.com Selects Equilibrium MediaRich Merchandizer
02/22/2007
Equilibrium MediaRich Merchandizer Enables Web Team for eImprovement.com, HomeFixtures.com, eFaucets.com, TheLightStore.com and DoorFixtures.com to Quickly Add Pre-Built Image Production Templates to Site and Create High Quality Zoom and Pan For All Products to Increase Online Sales
Based on the Equilibrium MediaRich Media Server for the enterprise, Merchandizer delivers the most requested features for retailers and catalogers at a fraction of the cost. The pre-built automated imaging templates enable designers to resize and optimize images for just-in-time product updates, and generate detailed zoom and pan imaging derivatives from the original hi-res source files to reduce management and storage requirements. “By implementing MediaRich Merchandizer, eImprovement will reduce their Web production costs and time to update and manage product images for their family of sites.” said Sean Barger, CEO Equilibrium.
“Equilibrium MediaRich Merchandizer streamlines our image production workflow for updating and maintaining our thousands of product shots on our family of Home Improvement sites,” says Michael Fox, COO of eImprovement.com. “These features will allow the customer to see the product in great detail before purchasing and allow them to make a more informed buying decision. This will in turn lead to increased sales, increased average order volume and a reduction in returns.”
“This years priority is to improve the customers buying experience with MediaRich tools such as pan and zoom,” says Nick Fox, President of eImprovement.com. “We are currently testing the MediaRich Merchandizer server for on-demand zoom on our Delta Faucet and Insinkerator product pages within our eFaucets.com site prior to launching the technology on our newly developed .net platform for the entire eImprovement.com network of sites in early 2007.” “Within the first few days of implementation we’ve already seen an increase in conversions on certain products with variances in finish such as Oil Rubbed Bronze, Pewter and Stainless Steel,” says Nick Fox, President of eImprovement.com.
About eImprovement.com
Located in Racine, WI, eImprovement.com operates a network of home improvement e-commerce stores specializing in architectural fixtures for the home such as faucets, kitchen and bath fixtures, lighting, door hardware; etc. eImprovement.com carries name brands such as Delta, Moen, Price Pfister, Danze, In-Sink-Erator, Baldwin, Schlage, Weiser Lock, Maxim, Sea Gull, Murray Feiss, Quoizel, and World Imports. Our “mission” is to provide Quality Products, with Expert Customer Service, Delivered Quickly, at Low Prices. We envision a shopping experience that is Fast, Easy, Enjoyable as well as Secure. Please visit http://www.eimprovement.com/.
About Equilibrium
Founded in 1989, Equilibrium provides automated media production solutions for multi-channel retail, manufacturing, publishing, life sciences, government, media and entertainment industries. Equilibrium MediaRich Merchandizer Server utilizes our patented one-source zoom and pan technology which enables quick deployment and scalable high volume product visualization on virtually any browser without special plug-ins or pre-processing of media. Equilibrium’s MediaRich systems can be integrated with any existing web infrastructure. MediaRich Merchandizer is built on the MediaRich CORE platform and is upgradeable at any time to the full power of the MediaRich Media Server. Available on Windows, Mac OS X, Linux and Solaris. Equilibrium’s cross-industry enterprise customers include The Walt Disney Company, Sony Pictures (NYSE:SNE), Universal Music Group, E! Entertainment, Somerset House Publishing, Microsoft (NasdaqNM:MSFT), Netshops.com, Cisco (NasdaqNM:CSCO), Volvo, Stanley Works, Trex, Bluefly, Oxford University Press, Group Photographers Association, NetShops.com, and The Metropolitan Museum of Art. For more information, please visit equilibrium.com.
Press contact:
David Urry
Vice President of Marketing
Equilibrium
p. 415.332.4343 x 213
f. 415.331.8374
email- durry@equilibrium.com
eImprovement.com, LLC Selects Coremetrics As It Targets Aggressive Online Growth
04/30/2007
E-commerce specialty home improvement retailer will use Coremetrics analytics
to take its medium-sized business to the next level
“We have very aggressive goals for increasing our online sales,” said Nicholas Fox, president at eImprovement.com, LLC. “Our goal is to more than double online sales and through using the insight gained from Coremetrics we are confident we will have the data required to make our site more compelling and easier to use. We’ll be able to leverage data about customer behavior to reduce abandonment rates and increase our cross sell offerings across our multiple sites, which will simplify the shopping experience for our customers. The data will also help us develop targeted email campaigns based on browsing and searching behavior.”
“After using Google Analytics and evaluating the top four vendors, Coremetrics was the only company that demonstrated a willingness to build a real partnership with us, within budget, as an extension of our marketing team,” said Michael Fox, eImprovement’s COO. “The Coremetrics team includes a business analyst, a client executive, and an implementation engineer, all of whom are playing a key role in helping us meet our goals for enhancing our e-commerce operations.” eImprovement also chose Coremetrics because of its integration partnership with Commission Junction for its new affiliate program. This will allow eImprovement to track its Commission Junction affiliate program performance in a single interface within Coremetrics. In the future, it intends to invest in other precision marketing solutions including email marketing and search marketing services.
Headquartered in Racine, WI, eImprovement.com, LLC is the parent company of a network of ecommerce stores for specialty home improvement products such as eFaucets.com, HomeFixtures.com, TheLightStore.com, and DoorFixtures.com. eImprovement carries name brands such as Delta, Moen, Grohe, Price Pfister, In-Sink-Erator, Baldwin, Schlage, Thomas Lighting, Sea Gull, Murray Feiss, Quoizel, and World Imports. The company prides itself on low prices, a vast product offering, quick shipping and exceptional customer service. To learn more about eImprovement, visit http://www.eimprovement.com.previewdns.com/
About Coremetrics
Coremetrics is the leading provider of on-demand web analytics and precision marketing solutions, offering the industry’s only web analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles. Representing the single most accurate and comprehensive source of online customer data, LIVE Profiles serve as the foundation for all successful digital marketing initiatives. Coremetrics services more than 1,000 brands and has delivered over $300 million in documented ROI in the past two years. Coremetrics is also the integrated web analytics solution for IBM WebSphere Commerce, delivering a best-of-breed multichannel business analytics solution. The company is privately held with funding from Accel Partners, FTVentures, and Highland Capital Partners and is headquartered in San Mateo, California. To learn more about Coremetrics, visit http://www.coremetrics.com/ or call 877-721-CORE.
Contact:
Louise Tipton
LEWIS – Global Public Relations
Tel: (415) 992-4400
email: louiset at lewispr.com
eFaucets.com Selects Affiliate Partner Commission Junction
09/07/2007
Jumps to #1 in Kitchen Category.
Top Online Kitchen and Bath Retailer Selects Global Industry Leader to Turn Up the Flow with Its Affiliate Marketing Program.
eFaucets.com is a fast-growing, e-commerce company specializing in providing consumers and professionals with faucets, sinks, fixtures, garbage disposers and accessories for the kitchen and bath from top brands such as Delta Faucet, Moen, Price-Pfister, Danze, Grohe and In-Sink-Erator. eFaucet`s rapid growth, superior shopping experience, real-time inventory and industry-leading customer service team have been widely recognized in the kitchen and bath community as well as among manufacturers.
eFaucets.com launched their affiliate program on Commission Junction only about 3 months ago. The Commission Junction network doesn’t publish EPC (earnings per 100 clicks) rankings until the program is stabilized at about the 90 day timeframe. Coming out of the box swinging, eFaucets showed up after 90 days as Number 1 in the “Kitchen” category with a 3 month EPC of over $100. Companies interested in marketing eFaucets.com can sign up as a publisher at www.eFaucets.com/affiliates.asp
“With an overall conversion rate of 4.5% and an average sale amount of almost $400 it is easy to see why affiliates are singing the praise of this program launch” says Durk Price, Affiliate Manager for eFaucets.
“We are ecstatic about our initial results after 90 days on the CJ network” said Michael Fox, COO at eImprovement.com, LLC. “We knew our strong brands, real-time inventory, free shipping, and quick ship policies would produce quick checkouts for customers and we knew high conversions would be a big hit for our affiliates”.
eFaucets.com will leverage Commission Junction`s network of over 50,000 productive publishers to boost its presence further across the web. eFaucets.com will also leverage Commission Junction`s product catalog and item-based commission functionalities. The product catalog functionality will provide publishers up-to-date data on eFaucet.com`s products, while item-based commissions will allow eFaucets.com to easily manage their diverse margins.
About eFaucets.com
Headquartered in Racine, WI, eFaucets.com is part of the eImprovement.com, LLC network of stores is the parent company of a network of ecommerce stores for specialty home improvement products such as eFaucets.com, HomeFixtures.com, LightingCatalog.com, and DoorFixtures.com. eImprovement carries top name brands such as Delta, Moen, Price Pfister, Kohler, American Standard, Grohe, Danze and In-Sink-Erator. The company prides itself on low prices, a vast product offering, quick shipping and exceptional customer service. To learn more about eFaucets, visit http://www.efaucets.com/.
eImprovement.com Turns The Light On At LightingCatalog.com
11/21/2007
Top Online Home Improvement Retailer Opens Premier E-Commerce Lighting Showroom
LightingCatalog.com allows customers to shop for products according to Brand, Room, Price, or Type, such as “Wall Lighting” or “Dining Room.” In addition, products are grouped into subcategories, such as “Floor Lamps” or “Table Lamps” to make product selection fast and easy. The new site also offers a variety of accessories for the home, such as mirrors, clocks, vases, and other home décor. LightingCatalog.com operates similarly to other eImprovement.com stores, including free shipping offers and alternative payment options like Bill Me Later®, PayPal™, Google Checkout™, and e-Check.
LightingCatalog.com’s sister site, eFaucets.com received the 2007 BizRate Circle of Excellence Gold Honoree Award for outstanding service. Customer surveys ranked the eImprovement affiliate above average in all possible categories, including Ease of Site Use, On-Time Delivery, Overall Satisfaction, Customer Support, Product Met Expectations, and Likely to Shop Again. LightingCatalog.com is operated by the same award-winning representatives and state-of-the-art call center as eFaucets.com.
“After running our first 500 test orders on just a few key brands, we were very pleased with the results,” said Michael Fox, COO of eImprovement.com, LLC. “Our unique Brand, Type, Room, or Price search option combined with multiple payment and financing options delivered impressive conversions.”
“Some of the leaders in the space hide the brand name and product sku number, which doesn’t allow the customer to comparison shop or learn about the brand they are purchasing,” said Nick Fox, President of eImprovement.com, LLC. “We want the customer to be very informed about the brand they are purchasing because no two brands are alike, and all of them have a history and story to tell. Would you buy a car or any other product without knowing the model or manufacturer?”
About LightingCatalog.com
Headquartered in Racine, WI, LightingCatalog.com is part of the eImprovement.com, LLC network of stores. eImprovement.com is the parent company of a network of e-commerce stores for specialty home improvement products such as the award-winning eFaucets.com. eImprovement carries top name brands such as Thomas Lighting, Sea Gull, Murray Feiss, Quoizel, Hinkley, Minka, Emerson Fans, Delta Faucets, Moen, Grohe, Price Pfister, and Danze. The company prides itself on low prices, a vast product offering, quick shipping, and exceptional customer service. To learn more about LightingCatalog, visit http://www.lightingcatalog.com/.
LightingCatalog.com Selects Affiliate Partner Doubleclick Performics
11/21/2007
Top Online Lighting Retailer Selects Global Industry Leader to Brighten Business with Affiliate Marketing Program
LightingCatalog.com is a fast-growing, e-commerce company specializing in providing consumers and professionals with lamps, chandeliers, and other indoor and outdoor lighting fixtures from top brands such as Murray Feiss, Quoizel, Sea Gull Lighting, ELK, and Thomas Lighting. LightingCatalog’s rapid growth, superior shopping experience, real-time inventory and industry-leading customer service team have been widely recognized in the home improvement community as well as among manufacturers.
“Our eFaucets.com affiliate program has been number one in the Kitchen and Bath category the past 3 months with strong conversions, a $449 average order value, and the strongest EPC,” said Michael Fox, COO at eImprovement.com. “With the improved platform on LightingCatalog and multiple payment solutions, we are betting that LightingCatalog.com will perform just as well or better than our eFaucets.com program.”
LightingCatalog.com will leverage Performics’ network of productive publishers to boost its presence further across the web. LightingCatalog.com will also utilize Performics’ product catalog and item-based commission functionalities. The product catalog functionality will provide publishers up-to-date data on LightingCatalog.com’s products, while item-based commissions will allow LightingCatalog.com to easily manage its diverse margins.
About LightingCatalog.com
Headquartered in Racine, WI, LightingCatalog.com is part of the eImprovement.com, LLC network of stores. eImprovement.com is the parent company of a network of e-commerce stores for specialty home improvement products such as the award-winning eFaucets.com. eImprovement carries top name brands such as Thomas Lighting, Sea Gull, Murray Feiss, Quoizel, Hinkley, Minka, Emerson Fans, Delta Faucets, Moen, Grohe, Price Pfister, and Danze. The company prides itself on low prices, a vast product offering, quick shipping, and exceptional customer service. To learn more about LightingCatalog, visit http://www.lightingcatalog.com/.
About DoubleClick Performics
Since 1998, DoubleClick Performics has delivered consumers to our affiliate and search engine marketing clients. Our structure provides high-level strategic planning and integrated services resulting in a deep knowledge of consumer behavior. As committed industry leaders, our innovative approach to digital performance marketing enables us to anticipate and shape the future while ensuring our clients’ marketing investments are efficient and effective. Our world-class solutions stem from superior technology with a layer of intelligence and experience that cannot be replicated elsewhere. DoubleClick Performics is thinking forward.
